Hello! I’m a data analytics &
data viz expert!
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I have expertise working with these Business Intelligence tools:
I've been working with data since 2001
Key moments in my journey
Led a team of developers & data analysts to develop a novel data-insights platform.
Created many dashboards, visualisations and reports for multiple clients in our proprietary and other BI formats (e.g. Power BI, Looker & Tableau).
Designed and deployed a world-class BI platform for automated reporting for Dyson’s global business units built on the Google Cloud Platform, Looker and other data visualisation tools.
Built a ‘Dyson Data Environment’ which joined Dyson’s digital data (e.g. GA4/Adobe Analytics) to other data sources (e.g. retail, marketplaces and manufacturing).
The resulting data-portal contributed to growth of revenues across several business channels and websites to £880M (~80%+ YOY growth).
Responsible for the analytics, optimisation and performance reporting for Abcam’s global websites [digital revenues @ ~£15M /month].
Analysed ‘frequently bought’ / ‘frequently viewed together’ product sets, assigned these to a predictive analytics model, which feeds into our websites’ on-site search, comparison and recommendation engines [>150K products].
Created insights dashboards for the leadership team aligned to key business objectives. Built using multiple web technologies [SQL, Tableau, JS, & Google Analytics API].
- Responsible for total online marketing budgets (SEM) of over $2M/yr. (search and display).
- Analysed ROI from advertising spend and communicated recommendations.
Recruited, trained and managed several junior analysts.
- Owned the web tracking and analytics for over 50 website properties.
- Designed A/B + multivariate experiments & download funnel optimisation.
- Marketed data visualization software to London-based digital advertising agencies.
- Built data models to optimise the customer journeys on our website.
Certified credentials that back my work.
